This is from the Kindo blog, but I post it here as well. This is by far the longest blog post I ever writtten.
“The family and friends that surrounds you during your first years in life make a big impact on who you become later in life. The same is true for a startup, which is why it’s so important to get the team right from the start.
So as we today announce funding from top European seed investors - including Saul and Robin Klein (The Accelerator Group), Stefan Glänzer (former chairman of Last.fm, founder of Ricardo), and ASI, a VC-firm set up by the founding engineers of Skype - I know we got off to a good start. When I worked with some of them at Skype, I was blown away by how good they were.
Kindo now has all the opportunities you can ask for to grow up and become what we set out to become - a global brand, focusing on the family and the family life.
It’s worth remembering why this is an exciting vision. When we set out building the business less than a year ago, we did it because we wanted to build something that helped us keep in touch with our families back home. We’re all avid users of other social networks, and used Facebook to stay in touch with our friends, and LinkedIn to keep track of our business contacts. But even though the family is the network that will stick with you for the longest, there were no good and dedicated social network for the family and relatives (at least that we could find). Tons of sites that could help me learn more about my ancestors, but I really want to learn more about the folks that are still around, my living family. So, we decided to build this site, because we wanted to use it.
Secondly, being entrepreneurs, we realized that there’s a real opportunity to build a real global business in this space. If you look out on the world of the web, you realize how many of the biggest sites out there that are social networks, in some kind of shape. Facebook and MySpace comes to mind immediately, but there are so many other local players (skyrock.com, vkontake.ru, netlog.com, etc) that aren’t spoken about in the press, with huge numbers of loyal users, growing rapidly. Social networking is here to stay, for the family, your business relations, or your family.
There are over 1,000,000,000 Internet users in the world today, all of them with a family or a family history to explore. So, this is not a niche product, for a niche audience - we’re building a global product, for a global audience. And since this audience doesn’t only speak English, we don’t either. We might be a small little toddler, but we’re already speaking 14 languages fluently. Imagine where we’ll be when we’re a teenager.”
