I don’t like shopping. If it was less of a social suicide for a Swedish man (just look here to get an idea of how rough it was where I grew up), I’d buy 4 sets of identical shoes, jeans, t-shirts, sneakers and sweaters and just wear the identical outfits everyday.
I’ve found one relief, though, and that’s the Japanese clothing chain Uniqlo. They’ve got the clothes and prices right, and they’re starting to build a quite nice brand. Yesterday I bought 3 sweaters, 2 shirts, and 1 pair of jeans, for £88 in total (yep, that’s even cheaper than H&M).
Right afterwards I first discovered Uniqlo I bought shares in the company. So far the ROI has been pretty crap (I’ve lost money), but give them 30 years and I think they’ll do fine.
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