A Really Bad Brand Name

Over the last few months, Kindo has hired 5 students from a top European business school called ESCP-EAP. The school has campuses in 4 major European cities, and the students we’ve had from them have all been good. I was speaking at the school few weeks ago, and on Friday I went back again to participate as a judge in a competition.

Even with all this close interactions with the students and faculty staff, I haven’t been able to memorize the name of the school. Not once have I been able to correctly remember the weird combination “ESCP-EAP”. Instead I usually go “EPSA-EEP”, or “EEPC-EPA”, or “EPAC-EPP”, and just let people figures out what I mean.

But come on! This is a business school, who should teach students how to create and manage companies. Surely there must be a better name than ESPE-EPAE… sorry ESCP-EAP.

2 Responses to “A Really Bad Brand Name”


  1. 1 drewpreston December 17, 2007 at 12:57 am

    That is really funny. Come to think of it I can never remember the school’s name either. They should go for something a lot simpler.

    What does the acronym stand for any way? European School of Management is the full name - crazy!

  2. 2 nilshammar December 17, 2007 at 11:51 am

    I think it’s something like Ecole Superior De Commerce Paris - Ecole D’Affaires Paris - but that doesn’t make it OK :)

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